Time is changing and peoples’ taste is changing too. Thinking of the past, recall the days when we wait for the specific TV Programs, especially on weekends. The desperation to watch the favorite show and after that, the feeling of happiness is missing somewhere now. Though, now better options are in our hands. If you notice a house, every room has a television set, each person of the family owes a smartphone etc but the happiness is somewhere not visible on peoples’ face. It is almost impossible to calculate how many times we open a web browser on our very own smartphone or how many channels are changed in a day. It is countless. The quality is lacking behind.
Who’s responsible for all this? Is it a Smartphone affecting our lives and created a wide gap with TV? Is Smartphone eating the TV market? Is Smartphone badly affecting TV sale?
All these queries and many more like this take birth every day in our mind.
Check Out The Reasons Behind Fall In TV Sale:
TV is the source for entertainment from a long time. The enjoyment of watching television is something else. When you are tired after the day’s work, your favorite movie relaxes you. In the present scenario, TV companies are producing Television sets with high end features. The big screen, high resolution, picture quality, color contrast, voice control option, various viewing angles etc increases the charm of watching television. However, these qualities are of no use because the sale of Television is declining to a high scale. Many TV manufacturing companies facing a loss due to decrease in the TV sale, here are some noticeable reasons:
- Pessimism about Job: People have fear of losing job somewhere in their hearts, especially those who are in private sectors. They are saving money keep their future secure. The purchase of the TV may affect their monthly expenditure. So to cut down the cost, they keep TV purchase option on rest.
- Unsure about the decision: Though many TV companies are giving heavy discounts on the purchase of television sets but still people are unsure about their decision of investing in the product. The marketplace is flooded with so many brands that confusion hovers around the mind. Many a times, they feel that buying a Smartphone is a better way out of entertainment. Smartphone not only help in showing the videos but is also of great utility.
- Streaming Videos over Large Screen TV: People look for high end comfort which they find in streaming videos easily accessible on Smartphone devices. Though they know that to watch shows on large screen will add up in quality, give comfort to eyes, and double the entertainment, still the inclination for Smartphone is somewhere hidden.
- GST: One of the reasons in the decline of the purchase of TV is GST. The high GST implies the tax burden which is on customers in the form of retail cost. This becomes one of the main reasons for drop in the sale of TV.
- The rise of OTT Content hit the TV Sale: Amongst many reasons behind the fall of TV sale is rise of OTT content. The internet connection is required to watch movies or shows instead of using set top box. The traffic is thus moved to OTT and consumers replace their TV sets with Smartphones.
How Smartphone is responsible in decreasing the TV Sale?
- Personal Reasons: Many prominent TV companies believed that the growth of mobile phone affected the sale of TV. In fact, Smartphone bridged the gap with TV which leads to decrease in the sale of TV market. Those who have a busy schedule and work day & night, they actually don’t have time to watch television. So, keeping a Smartphone solve their purpose to a high extent. A top quality Smartphone provides them accessibility to get work related data on phone such as emails, documents, etc. In addition to this, if they want to entertain themselves, Smartphone solve the purpose with ease. Keeping the mobile closer all the time is much easier and possible. However, Smartphone lovers don’t realize the ill-effects causing via this device.
- A Survey Report: If a survey it to be believed, many truths unveiled in connection with more usage of Smartphone as compared to TV sets. The results of the survey clearly showed that, there is a big digital divide between the generations. Only1% of more than 65s and 6% of 52-63 year olds would like to spend almost 50 hours a week online through their Smartphone, computer, laptop or tablet. Furthermore, if compares to 18% of 16 and 25 years, the time spent online was much higher. The same report also showed that a Smartphone user, checks their phone activity once in every 10 minutes to read their emails, text messages, social networking etc. The facts provided here is enough reason for more inclination to Smartphone as compared to TV.
Conclusion
A thrust for Smartphone is more as compared to television. A genuine effort should be made by TV manufacturing companies to look out for the ways to increase the TV sale. The wave of Smartphone is for a short while because it is not possible to be constantly dependent on this device. No matter how much convenience it is offering you by day by day but how can one forget the ill-effects of too much use of Smartphone.
Television will remain the biggest source of entertainment. It is safe to watch television as the screen is large, sound clarity is there, and doesn’t strain the eyes. The sale will increase once people understand the utility of both. A smartphone is basically phone to chat, message, or check business data. Though many features are added but still a phone should be used as a phone and a TV should be utilized as a TV. The replacement will not good to anyone.